The Future of Filmmaking

What effect will it have on the creative integrity of individuals if they begin thinking of ideas as franchises?

How or can we restore the old idea of individuals as participants instead of consumers?

It seems like studios should take advantage of the fanboy amateur films?  How could they be leveraged for promotional means?

I find it interesting that the same fans creating parodies are receiving commercial success in the same vein of the original (obviously not on the same scale).

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